{"id":916,"date":"2014-05-06T17:17:24","date_gmt":"2014-05-06T20:17:24","guid":{"rendered":"http:\/\/blog.marketup.com\/?p=916"},"modified":"2014-05-06T17:17:24","modified_gmt":"2014-05-06T20:17:24","slug":"dia-das-maes-um-momento-especial-tambem-para-o-seu-negocio","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/dia-das-maes-um-momento-especial-tambem-para-o-seu-negocio\/","title":{"rendered":"Dia das m\u00e3es: um momento especial tamb\u00e9m para o seu neg\u00f3cio"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/blogmarketup.files.wordpress.com\/2014\/05\/aa046411.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-917 alignleft\" src=\"http:\/\/blogmarketup.files.wordpress.com\/2014\/05\/aa046411.jpg?w=300\" alt=\"Fonte: Thinkstock\" width=\"300\" height=\"300\"><\/a>Embora a data varie conforme o pa\u00eds, diversas na\u00e7\u00f5es tem um dia especial do calend\u00e1rio para homenagear <em>as mam\u00e3es<\/em>. No Brasil, o Dia das M\u00e3es \u00e9 comemorado no pr\u00f3ximo domingo, sendo uma das datas mais tradicionais do calend\u00e1rio nacional em rela\u00e7\u00e3o \u00e0 mobiliza\u00e7\u00e3o dos brasileiros. De acordo com uma pesquisa da Boa Vista Servi\u00e7os, mais de 86% consumidores do pa\u00eds pretende manter o costume de presentear suas m\u00e3es neste fim de semana. \u00c9 hora de incrementar seu neg\u00f3cio com promo\u00e7\u00f5es voltadas para este momento \u00fanico de confraterniza\u00e7\u00e3o!<\/p>\n<p style=\"text-align: justify;\">Um dos segredos para o crescimento de uma empresa \u00e9 saber aproveitar as \u00e9pocas comemorativas, tornando-as momentos de grande potencial para atra\u00e7\u00e3o de novos consumidores e fideliza\u00e7\u00e3o de clientes tradicionais. Para tanto, \u00e9 preciso ficar atento, sobretudo, as tend\u00eancias de consumo do seu p\u00fablico alvo, al\u00e9m de investir em campanhas \u2013 principalmente de vendas e marketing \u2013 para chamar este p\u00fablico ao teu neg\u00f3cio e driblar a concorr\u00eancia.<\/p>\n<p style=\"text-align: justify;\">Na pesquisa da Boa Vista SCPC, realizada entre os dias 8 e 24 de abril, \u00e9 poss\u00edvel perceber algumas dos movimentos de consumo do brasileiro. O levantamento constata, por exemplo, que 73% dos consumidores pretende comprar objetos de uso pessoal, como vestu\u00e1rios e cosm\u00e9ticos. Outro dado interessante exp\u00f5e que mais da metade (57%) daqueles que participaram da pesquisa, informaram que pretendem gastar at\u00e9 R$ 200,00 com o presente de Dia das M\u00e3es.<\/p>\n<p style=\"text-align: justify;\">A pesquisa envolveu consumidores de todas as classes econ\u00f4micas e regi\u00f5es nacionais e serve como um interessante panorama da mentalidade de compra do brasileiro no momento. Para Fernando Cosenza, diretor de Sustentabilidade da Boa Vista SCPC, o levantamento reflete um consumidor disposto a comprar, por\u00e9m mais consciente de seus limites financeiros. \u201cEste levantamento nesta data, t\u00e3o representativa para o com\u00e9rcio, refor\u00e7a a sinaliza\u00e7\u00e3o que j\u00e1 tivemos em outros levantamentos recentes: o consumidor demonstra que est\u00e1 disposto a consumir, mas sem perder o controle dos seus gastos, o que \u00e9 muito positivo\u201d, afirma o executivo.<\/p>\n<p style=\"text-align: justify;\">Diante destas informa\u00e7\u00f5es, os pequenos empres\u00e1rios precisam criar maneiras de atrair e agradar o novo consumidor brasileiro \u2013 que continua disposto a gastar, por\u00e9m, e sabiamente, com muito mais crit\u00e9rio \u2013 neste feriado t\u00e3o representativo para o Pa\u00eds.<\/p>\n<p style=\"text-align: justify;\"><em>Por: Jo\u00e3o F. Barros<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embora a data varie conforme o pa\u00eds, diversas na\u00e7\u00f5es tem um dia especial do calend\u00e1rio para homenagear as mam\u00e3es. No Brasil, o Dia das M\u00e3es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[3261,3277,3175,3278,3279,3076,3056,3280,3281],"class_list":["post-916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-e-vendas","tag-boa-vista-scpc","tag-consumidor-brasileiro","tag-consumo","tag-dias-das-maes","tag-fernando-cosenza","tag-mercado","tag-pesquisas-e-indices","tag-publico-alvo","tag-tendencias-de-consumo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dia das m\u00e3es: um momento especial tamb\u00e9m para o seu neg\u00f3cio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketup.com\/blog\/dia-das-maes-um-momento-especial-tambem-para-o-seu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dia das m\u00e3es: um momento especial tamb\u00e9m para o seu neg\u00f3cio\" \/>\n<meta property=\"og:description\" content=\"Embora a data varie conforme o pa\u00eds, diversas na\u00e7\u00f5es tem um dia especial do calend\u00e1rio para homenagear as mam\u00e3es. 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