{"id":38562,"date":"2022-11-22T15:11:36","date_gmt":"2022-11-22T18:11:36","guid":{"rendered":"https:\/\/marketup.com\/?p=38562"},"modified":"2022-11-22T15:12:39","modified_gmt":"2022-11-22T18:12:39","slug":"21-dos-negros-tem-entre-60-e-90-do-faturamento-comprometido-diz-pesquisa","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/21-dos-negros-tem-entre-60-e-90-do-faturamento-comprometido-diz-pesquisa\/","title":{"rendered":"21% dos negros t\u00eam entre 60% e 90% do faturamento comprometido, diz pesquisa"},"content":{"rendered":"\n

Uma pesquisa divulgada pelo Google sobre a real jornada dos afro empreendedores brasileiros, “#CoisaDePreto<\/em>“, mostrou que os empreendedores negros enfrentam maiores dificuldades financeiras e sofrem mais com endividamento na compara\u00e7\u00e3o com os brancos.<\/p>\n\n\n\n

Segundo a pesquisa, 21% dos entrevistados negros t\u00eam entre 60% e 90% do faturamento de seus neg\u00f3cios comprometidos com d\u00edvidas. J\u00e1 a porcentagem de brancos com a mesma parcela comprometida \u00e9 de 14%. <\/p>\n\n\n\n

Para quem iniciou um neg\u00f3cio h\u00e1 menos de 6 meses, a diferen\u00e7a \u00e9 ainda maior. 17% dos negros t\u00eam 100% do faturamento comprometido com d\u00edvidas, enquanto a porcentagem entre brancos \u00e9 de 9%. <\/p>\n\n\n\n

A gerente de marketing para pequenas e m\u00e9dias empresas no Google Brasil e fundadora do AfroGooglers, Christiane Silva Pinto, aponta o racismo estrutural como um dos principais causadores do cen\u00e1rio. Segunda ela, a popula\u00e7\u00e3o negra tende a entrar no empreendedorismo por necessidade.<\/p>\n\n\n\n

Tenha recursos gratuitos para gerir o seu neg\u00f3cio e aumentar suas vendas com o MarketUP<\/a><\/p>\n\n\n\n

Desigualdade Financeira <\/h2>\n\n\n\n

O estudo identificou que a desigualdade financeira tamb\u00e9m reflete nos planos para o neg\u00f3cio. Enquanto 40% dos negros classificam como um dos principais desafios as contas a pagar e outros 28% conseguir um financiamento, entre os brancos as propor\u00e7\u00f5es s\u00e3o de 31% e 21%, respectivamente. <\/p>\n\n\n\n

A pesquisa tamb\u00e9m indica que, de forma geral, os empreendedores est\u00e3o esperan\u00e7osos e otimistas com a recupera\u00e7\u00e3o econ\u00f4mica, apesar dos desafios vividos durante a pandemia do covid-19. Ao todo, 73% dos entrevistados negros e 74% dos brancos acham que os seus neg\u00f3cios v\u00e3o crescer nos pr\u00f3ximos meses.<\/p>\n\n\n\n

Al\u00e9m disso, 80% dos entrevistados – sejam negros (84%) ou brancos (85%) – apostam no aporte financeiro como forma de alavancar seus neg\u00f3cios. <\/p>\n\n\n\n

Facilite o recebimento de valores referente \u00e0s vendas do seu neg\u00f3cio, conhe\u00e7a o MarketUP<\/strong><\/a><\/p>\n\n\n\n

Alavanque seu neg\u00f3cio com MarketUP Banking <\/h2>\n\n\n\n

Na conta digital do MarketUP, voc\u00ea contrata diversas modalidades de cr\u00e9dito para o seu neg\u00f3cio, com taxas de juros exclusivas e valores atrativos, com toda a comodidade e seguran\u00e7a para resolver tudo na palma da sua m\u00e3o. Tudo com a tecnologia que s\u00f3 a MarketUP e Letsbank proporciona. <\/p>\n\n\n\n

Crie sua conta gr\u00e1tis!<\/a><\/p>\n\n\n\n

Fonte: G1<\/a><\/p>\n\n\n\n

Gostou do conte\u00fado? Fique de olho no Canal PME para entender mais sobre todos os principais temas do mercado e conhecer em primeira m\u00e3o as novidades da MarketUP<\/strong><\/a>! <\/p>\n\n\n\n

Aproveite tamb\u00e9m para seguir a MarketUP nas redes sociais agora<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uma pesquisa mostrou que empreendedores negros enfrentam maiores dificuldades financeiras na compara\u00e7\u00e3o com os brancos<\/p>\n","protected":false},"author":1,"featured_media":38563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[3078,3097,3036,3027,3022],"class_list":["post-38562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-blog-marketup","tag-empreendedorismo","tag-gestao","tag-pme","tag-vendas"],"yoast_head":"\n21% dos negros t\u00eam entre 60% e 90% do faturamento comprometido, diz pesquisa | MarketUP<\/title>\n<meta name=\"description\" content=\"Uma pesquisa mostrou que empreendedores negros enfrentam maiores dificuldades financeiras na compara\u00e7\u00e3o com os brancos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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