{"id":38554,"date":"2022-11-10T17:54:12","date_gmt":"2022-11-10T20:54:12","guid":{"rendered":"https:\/\/marketup.com\/?p=38554"},"modified":"2022-11-10T17:54:12","modified_gmt":"2022-11-10T20:54:12","slug":"black-friday-deve-movimentar-r605-bilhoes-no-comercio-eletronico","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/black-friday-deve-movimentar-r605-bilhoes-no-comercio-eletronico\/","title":{"rendered":"Black Friday deve movimentar R$6,05 bilh\u00f5es no com\u00e9rcio eletr\u00f4nico&nbsp;"},"content":{"rendered":"\n<p>A Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico (ABComm) projeta que a Black Friday\u00a0deve movimentar R$ 6,05 bilh\u00f5es no com\u00e9rcio eletr\u00f4nico, com o n\u00famero de pedidos chegando a 8,3 milh\u00f5es neste ano.\u00a0<\/p>\n\n\n\n<p>O montante representa um crescimento t\u00edmido que \u00e9 uma tend\u00eancia para as datas especiais do ano, com aumento de 3,5% em rela\u00e7\u00e3o a 2021, segundo a ABComm.&nbsp;<\/p>\n\n\n\n<p>As categorias mais aquecidas neste ano devem ser telefonia, eletr\u00f4nicos, inform\u00e1tica, eletrodom\u00e9sticos e eletroport\u00e1teis, moda, beleza e sa\u00fade.&nbsp;<\/p>\n\n\n\n<p>Segundo a ABComm, o e-commerce cresceu em m\u00e9dia 3% no primeiro semestre de 2022 em rela\u00e7\u00e3o aos primeiros seis meses de 2021, abaixo dos 5% previstos. Entre os motivos est\u00e3o o aumento dos combust\u00edveis, j\u00e1 que a recente diminui\u00e7\u00e3o do pre\u00e7o n\u00e3o se aplicou ao diesel, respons\u00e1vel pela maior parte do transporte de produtos.<\/p>\n\n\n\n<p>A menor oferta de frete gr\u00e1tis tamb\u00e9m impacta as vendas. Em outra pesquisa da ABComm, verificou-se que o pre\u00e7o do frete pode influenciar at\u00e9 90% a decis\u00e3o de compra de um item pela internet.<\/p>\n\n\n\n<p>Outros motivos, como a expans\u00e3o do e-commerce na pandemia, o retorno das vendas presenciais e eventos como Copa do Mundo e elei\u00e7\u00f5es tamb\u00e9m podem afetar as vendas durante a Black Friday, diz a entidade.&nbsp;<\/p>\n\n\n\n<p>Em 2021, a modalidade &#8220;pick up in-store&#8221;, na qual o cliente faz o pedido online e retira presencialmente na loja, teve crescimento de 139% no per\u00edodo.\u00a0<\/p>\n\n\n\n<p>&#8220;<em>Os dados demonstram a import\u00e2ncia de o varejo on-line caminhar sempre ao lado do modelo tradicional<\/em>&#8220;, afirma a ABComm.<\/p>\n\n\n\n<p>\u201c<em>\u00c9 uma data que as pessoas esperam um volume maior de vendas, uma vez que j\u00e1 caiu no gosto popular. Os consumidores esperam esse per\u00edodo para comprar diversos produtos, que geralmente s\u00e3o mais caros, com um desconto mais atrativo. \u00c9 muito importante que os varejistas sempre se antecipem para atenderem a esse aumento de vendas por meio da prepara\u00e7\u00e3o de estoque, log\u00edstica e dos canais de atendimento p\u00f3s-venda<\/em>\u201d, diz Alexandre Crivellaro, diretor de intelig\u00eancia de mercado da ABComm.<\/p>\n\n\n\n<p><a href=\"https:\/\/marketup.com\/recursos\/loja-virtual\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crie sua loja virtual gratuita e personalize conforme a identidade visual da sua marca<\/a><\/p>\n\n\n\n<p>Fonte: <a href=\"https:\/\/g1.globo.com\/\">G1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ABComm projeta que a Black Friday 2022 deve movimentar R$6,05 bilh\u00f5es no com\u00e9rcio eletr\u00f4nico, com pedidos chegando a quase R$ 8,03 milh\u00f5es<\/p>\n","protected":false},"author":1,"featured_media":38555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[3698,5224,3078,4566,3008,3027,3022],"class_list":["post-38554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-black-friday","tag-black-friday-2022","tag-blog-marketup","tag-comercio-eletronico","tag-marketup","tag-pme","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday deve movimentar R$6,05 bilh\u00f5es no com\u00e9rcio eletr\u00f4nico&nbsp; 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