{"id":3675,"date":"2015-09-11T16:47:53","date_gmt":"2015-09-11T19:47:53","guid":{"rendered":"http:\/\/marketup.com\/?p=3675"},"modified":"2015-09-11T16:47:53","modified_gmt":"2015-09-11T19:47:53","slug":"como-elaborar-um-plano-de-marketing-sebrae","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/como-elaborar-um-plano-de-marketing-sebrae\/","title":{"rendered":"Como Elaborar um Plano de Marketing &#8211; Sebrae (PDF)"},"content":{"rendered":"<p style=\"text-align: justify;\">O <strong><a href=\"http:\/\/marketup.com\/sebrae\/\">Sebrae<\/a><\/strong> criou um manual em PDF chamado <strong>\u201cComo elaborar um plano de marketing\u201d<\/strong>\u00a0que foi criado para quem pensa em abrir um neg\u00f3cio ou j\u00e1 \u00e9 dono de um empreendimento.<\/p>\n<p style=\"text-align: justify;\">O objetivo do guia \u00e9 orientar gestores e potenciais empres\u00e1rios a planejar a\u00e7\u00f5es de como atuar no mercado, possibilitando aumento de vendas, capta\u00e7\u00e3o de clientes, desenvolvimento de estrat\u00e9gias de comunica\u00e7\u00e3o, entre outros posicionamentos de mercado.<\/p>\n<p style=\"text-align: justify;\">O plano de marketing \u00e9, assim, uma ferramenta de gest\u00e3o que deve ser usada regularmente e atualizada sempre, pois auxilia empreendedores a se adaptar \u00e0s constantes mudan\u00e7as do mercado, identificar tend\u00eancias e, com isso, criar vantagens competitivas em rela\u00e7\u00e3o aos concorrentes.<\/p>\n<h3 style=\"text-align: justify;\">As etapas do plano de marketing<\/h3>\n<p style=\"text-align: justify;\">O plano de marketing \u00e9 composto de tr\u00eas etapas que, se bem aplicadas, possibilitar\u00e3o aos empres\u00e1rios tomar decis\u00f5es seguras para alcan\u00e7ar objetivos e metas definidas.<br \/>\nO<strong> planejamento<\/strong> \u00e9 voltado para a defini\u00e7\u00e3o do neg\u00f3cio. Depois de uma an\u00e1lise de ambiente, na qual todas as informa\u00e7\u00f5es a respeito da empresa s\u00e3o revisadas, com base na matriz F.O.F.A. (ou SWOT), s\u00e3o estabelecidos p\u00fablico-alvo, posicionamento de mercado, objetivos e metas, marca e estrat\u00e9gias de marketing.<\/p>\n<p style=\"text-align: justify;\">A<strong> implementa\u00e7\u00e3o <\/strong>\u00e9 a etapa na qual se executam as estrat\u00e9gias de marketing, que devem assegurar a realiza\u00e7\u00e3o dos objetivos e das metas da empresa. O plano de a\u00e7\u00e3o \u00e9 desenvolvido com base na especifica\u00e7\u00e3o das atividades a serem desempenhadas, no seu per\u00edodo de execu\u00e7\u00e3o, na forma como ser\u00e3o feitas, quem as far\u00e1 e com que custo.<\/p>\n<p style=\"text-align: justify;\">Ao final, deve ser feita uma<strong> avalia\u00e7\u00e3o<\/strong>, para verificar se as a\u00e7\u00f5es executadas estavam de acordo com o planejado.<\/p>\n<p style=\"text-align: justify;\">Baixe aqui o Guia <strong><a href=\"http:\/\/www.bibliotecas.sebrae.com.br\/chronus\/ARQUIVOS_CHRONUS\/bds\/bds.nsf\/1947E3304928A275032571FE00630FB1\/$File\/NT00032296.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Como\u00a0elaborar um plano de marketing&#8221;<\/a><\/strong> em PDF e totalmente gr\u00e1tis.<\/p>\n<p style=\"text-align: justify;\">&#8211;<\/p>\n<p style=\"text-align: justify;\"><em>Fonte: Sebrae Nacional<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Sebrae criou um manual em PDF chamado \u201cComo elaborar um plano de marketing\u201d\u00a0que foi criado para quem pensa em abrir um neg\u00f3cio ou j\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[3471,3179,3134],"class_list":["post-3675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-plano-de-marketing","tag-sebrae"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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