{"id":32331,"date":"2021-12-16T11:57:13","date_gmt":"2021-12-16T14:57:13","guid":{"rendered":"https:\/\/marketup.com\/?p=32331"},"modified":"2021-12-16T11:57:13","modified_gmt":"2021-12-16T14:57:13","slug":"confianca-volta-a-crescer-entre-comerciantes-brasileiros","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/","title":{"rendered":"Confian\u00e7a volta a crescer entre comerciantes brasileiros"},"content":{"rendered":"<p>Depois de tr\u00eas quedas mensais seguidas, os comerciantes voltaram a apresentar otimismo. O \u00cdndice de Confian\u00e7a do Empres\u00e1rio do Com\u00e9rcio (Icec), apurado pela Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC), subiu 0,3% em dezembro. Ao todo, o indicador acumula alta de 10,9% em 2021.<\/p>\n<p>O crescimento fez com que o Icec atingisse 120,3 pontos na s\u00e9rie que desconsidera a sazonalidade, permanecendo dentro da zona de satisfa\u00e7\u00e3o (acima dos 100 pontos). O n\u00edvel est\u00e1 pr\u00f3ximo ao apurado em abril do ano passado (120,7), quando a pandemia de covid-19 ainda estava no in\u00edcio. A eleva\u00e7\u00e3o, contudo, ainda n\u00e3o conseguiu compensar a queda de 13,2% registrada no ano passado.<\/p>\n<p>Em nota, Jos\u00e9 Roberto Tadros, presidente da CNC, afirmou que o \u00edndice apresentou queda em 8 dos 12 meses deste ano. O recuo foi reflexo da oscila\u00e7\u00e3o da confian\u00e7a empresarial em conformidade com a performance do mercado. \u201cForam dois per\u00edodos prolongados de diminui\u00e7\u00e3o: os primeiros cinco meses e depois o trimestre de setembro a novembro. A terceira onda da pandemia; d\u00f3lar e pre\u00e7os altos; juros crescentes; baixa capacidade de rea\u00e7\u00e3o do mercado de trabalho; e expectativas com o novo programa de transfer\u00eancia de renda se encaixam no quadro de incertezas que influenciaram o cen\u00e1rio.\u201d<\/p>\n<h3><b>Apesar de cen\u00e1rio mais positivo, comerciantes seguem cautelosos&nbsp;<\/b><\/h3>\n<p>Entre os tr\u00eas componentes avaliados pelo Icec, apenas o de Condi\u00e7\u00f5es Atuais do Empres\u00e1rio do Com\u00e9rcio apresentou redu\u00e7\u00e3o, de 2,3%, puxado para baixo pelo sub\u00edndice Economia, que registrou queda de 5,1%. J\u00e1 as Inten\u00e7\u00f5es de Investimento e as Expectativas do Empres\u00e1rio do Com\u00e9rcio cresceram 1,4% e 1,2%, respectivamente.<\/p>\n<p>O economista da CNC respons\u00e1vel pela pesquisa, Antonio Everton, destacou que o crescimento da confian\u00e7a do com\u00e9rcio em dezembro pode estar relacionado \u00e0s expectativas de consumo nas festas de fim de ano. Os n\u00fameros e o baixo percentual de aumento do Icec, por\u00e9m, mostram prud\u00eancia por parte do empresariado. \u201cApesar das perspectivas de que boa parte do 13\u00ba sal\u00e1rio seja direcionado para o consumo, \u00e9 importante considerar que as fam\u00edlias est\u00e3o bem endividadas e, simultaneamente, as press\u00f5es sobre custos de produ\u00e7\u00e3o do setor, como energia el\u00e9trica, fretes, produtos mais caros e o recente aumento dos juros requerem aten\u00e7\u00e3o, sobretudo, para a gest\u00e3o dos estoques.\u201d<\/p>\n<p><i>Reda\u00e7\u00e3o MarketUP | Fonte: <\/i><a href=\"https:\/\/agenciabrasil.ebc.com.br\/economia\/noticia\/2021-12\/cnc-apos-periodo-de-quedas-confianca-do-comercio-volta-subir\"><b><i>Ag\u00eancia Brasil<\/i><\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de tr\u00eas quedas mensais seguidas, os comerciantes voltaram a apresentar otimismo. O \u00cdndice de Confian\u00e7a do Empres\u00e1rio do Com\u00e9rcio (Icec), apurado pela Confedera\u00e7\u00e3o Nacional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-32331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Confian\u00e7a volta a crescer entre comerciantes brasileiros | MarketUP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confian\u00e7a volta a crescer entre comerciantes brasileiros | MarketUP\" \/>\n<meta property=\"og:description\" content=\"Depois de tr\u00eas quedas mensais seguidas, os comerciantes voltaram a apresentar otimismo. O \u00cdndice de Confian\u00e7a do Empres\u00e1rio do Com\u00e9rcio (Icec), apurado pela Confedera\u00e7\u00e3o Nacional [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/\" \/>\n<meta property=\"og:site_name\" content=\"MarketUP\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T14:57:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketup.com\/wp-content\/uploads\/2021\/12\/Confianca-do-comercio-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"806\" \/>\n\t<meta property=\"og:image:height\" content=\"274\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MarketUP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MarketUP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/\",\"url\":\"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/\",\"name\":\"Confian\u00e7a volta a crescer entre comerciantes brasileiros | MarketUP\",\"isPartOf\":{\"@id\":\"https:\/\/marketup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketup.com\/wp-content\/uploads\/2021\/12\/Confianca-do-comercio-01.png\",\"datePublished\":\"2021-12-16T14:57:13+00:00\",\"author\":{\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30\"},\"breadcrumb\":{\"@id\":\"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/#primaryimage\",\"url\":\"https:\/\/marketup.com\/wp-content\/uploads\/2021\/12\/Confianca-do-comercio-01.png\",\"contentUrl\":\"https:\/\/marketup.com\/wp-content\/uploads\/2021\/12\/Confianca-do-comercio-01.png\",\"width\":806,\"height\":274,\"caption\":\"Imagem: invincible_bulldog | iStock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/marketup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Confian\u00e7a volta a crescer entre comerciantes brasileiros\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketup.com\/#website\",\"url\":\"https:\/\/marketup.com\/\",\"name\":\"MarketUP\",\"description\":\"MarketUP \u00e9 a plataforma de gest\u00e3o gr\u00e1tis para micro e pequenas empresas com emiss\u00e3o fiscal e mais. NFe, NFCe, PDV e Loja Virtual. 100% Online.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30\",\"name\":\"MarketUP\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g\",\"caption\":\"MarketUP\"},\"description\":\"Essas s\u00e3o as informa\u00e7\u00f5es do autor que postou esse conte\u00fado muito interessante.\",\"sameAs\":[\"https:\/\/comunidade.marketup.com\"],\"url\":\"https:\/\/marketup.com\/blog\/author\/marketup\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Confian\u00e7a volta a crescer entre comerciantes brasileiros | MarketUP","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/","og_locale":"pt_BR","og_type":"article","og_title":"Confian\u00e7a volta a crescer entre comerciantes brasileiros | MarketUP","og_description":"Depois de tr\u00eas quedas mensais seguidas, os comerciantes voltaram a apresentar otimismo. O \u00cdndice de Confian\u00e7a do Empres\u00e1rio do Com\u00e9rcio (Icec), apurado pela Confedera\u00e7\u00e3o Nacional [&hellip;]","og_url":"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/","og_site_name":"MarketUP","article_published_time":"2021-12-16T14:57:13+00:00","og_image":[{"width":806,"height":274,"url":"https:\/\/marketup.com\/wp-content\/uploads\/2021\/12\/Confianca-do-comercio-01.png","type":"image\/png"}],"author":"MarketUP","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MarketUP","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/","url":"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/","name":"Confian\u00e7a volta a crescer entre comerciantes brasileiros | MarketUP","isPartOf":{"@id":"https:\/\/marketup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/#primaryimage"},"image":{"@id":"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/#primaryimage"},"thumbnailUrl":"https:\/\/marketup.com\/wp-content\/uploads\/2021\/12\/Confianca-do-comercio-01.png","datePublished":"2021-12-16T14:57:13+00:00","author":{"@id":"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30"},"breadcrumb":{"@id":"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/#primaryimage","url":"https:\/\/marketup.com\/wp-content\/uploads\/2021\/12\/Confianca-do-comercio-01.png","contentUrl":"https:\/\/marketup.com\/wp-content\/uploads\/2021\/12\/Confianca-do-comercio-01.png","width":806,"height":274,"caption":"Imagem: invincible_bulldog | iStock"},{"@type":"BreadcrumbList","@id":"https:\/\/marketup.com\/blog\/confianca-volta-a-crescer-entre-comerciantes-brasileiros\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/marketup.com\/"},{"@type":"ListItem","position":2,"name":"Confian\u00e7a volta a crescer entre comerciantes brasileiros"}]},{"@type":"WebSite","@id":"https:\/\/marketup.com\/#website","url":"https:\/\/marketup.com\/","name":"MarketUP","description":"MarketUP \u00e9 a plataforma de gest\u00e3o gr\u00e1tis para micro e pequenas empresas com emiss\u00e3o fiscal e mais. NFe, NFCe, PDV e Loja Virtual. 100% Online.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30","name":"MarketUP","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/marketup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g","caption":"MarketUP"},"description":"Essas s\u00e3o as informa\u00e7\u00f5es do autor que postou esse conte\u00fado muito interessante.","sameAs":["https:\/\/comunidade.marketup.com"],"url":"https:\/\/marketup.com\/blog\/author\/marketup\/"}]}},"_links":{"self":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/posts\/32331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/comments?post=32331"}],"version-history":[{"count":0,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/posts\/32331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/media\/32330"}],"wp:attachment":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/media?parent=32331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/categories?post=32331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/tags?post=32331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}