{"id":3226,"date":"2015-06-19T14:50:51","date_gmt":"2015-06-19T17:50:51","guid":{"rendered":"http:\/\/marketup.com\/?p=3226"},"modified":"2015-06-19T14:50:51","modified_gmt":"2015-06-19T17:50:51","slug":"aspectos-legais-do-e-commerce","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/","title":{"rendered":"Aspectos Legais do E-Commerce"},"content":{"rendered":"<h2 style=\"text-align: center;\">Apesar de ainda engatinhar, a legisla\u00e7\u00e3o brasileira j\u00e1 contempla o com\u00e9rcio eletr\u00f4nico. Conhecer e respeitar tais regras \u00e9 essencial para o sucesso do neg\u00f3cio.<\/h2>\n<p style=\"text-align: justify;\">Com\u00e9rcio eletr\u00f4nico \u00e9 aquele com\u00e9rcio realizado por meio da internet. Este \u00e9 o conceito mais simples e amplo que se pode formular. Diversos tipos de rela\u00e7\u00f5es comerciais est\u00e3o inclusas nesta defini\u00e7\u00e3o: entre empresas e consumidores, empresas e empresas ou entre consumidor e consumidor.<\/p>\n<p style=\"text-align: justify;\">A <strong>legisla\u00e7\u00e3o<\/strong> do e-commerce \u00e9 composta, principalmente, de dois materiais: o\u00a0<strong>C\u00f3digo de Defesa do Consumidor (CDC)<\/strong>, criado em 1990 quando o com\u00e9rcio eletr\u00f4nico praticamente n\u00e3o existia, portanto sem elementos espec\u00edficos para o com\u00e9rcio pela Internet; e o <strong>Decreto n\u00ba 7.962\/2013<\/strong>, que completou as lacunas e passou a vigorar em paralelo ao CDC, tornando-se o principal regulamento do e-commerce no Brasil.<\/p>\n<h3 style=\"text-align: justify;\"><strong>Algumas das obriga\u00e7\u00f5es e regras que foram detalhadas no Decreto:<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li>Exige identifica\u00e7\u00e3o completa do fornecedor no site,<\/li>\n<li>Exige o endere\u00e7o f\u00edsico e eletr\u00f4nico no site,<\/li>\n<li>Informa\u00e7\u00f5es devem ser claras e precisas,<\/li>\n<li>Resumo e contrato completo devem ser disponibilizados,<\/li>\n<li>Obriga etapa de confirma\u00e7\u00e3o da compra,<\/li>\n<li>Regras para o atendimento eletr\u00f4nico,<\/li>\n<li>Discorre sobre seguran\u00e7a das informa\u00e7\u00f5es,<\/li>\n<li>Direito de arrependimento (empresa deve informar e permitir),<\/li>\n<li>Regras para estornos solicitados,<\/li>\n<li>Regras para as compras coletivas.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Se voc\u00ea est\u00e1 interessado em abrir seu estabelecimento virtual ou pretende entender melhor esse tipo de atividade, esta \u00e9 a publica\u00e7\u00e3o certa.<\/p>\n<p style=\"text-align: justify;\">Entenda os principais aspectos legais que cercam a parte operacional do com\u00e9rcio eletr\u00f4nico, as tend\u00eancias legislativas, a import\u00e2ncia dos termos de uso e pol\u00edticas dos sites, recomenda\u00e7\u00f5es no desenvolvimento e no marketing digital, entre outras informa\u00e7\u00f5es.<\/p>\n<p style=\"text-align: justify;\">Conhecer melhor o assunto possibilita tomar decis\u00f5es mais conscientes e inteligentes para o seu neg\u00f3cio.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.bibliotecas.sebrae.com.br\/chronus\/ARQUIVOS_CHRONUS\/bds\/bds.nsf\/1fb2b554ec81cb7a7da2eeab6ecef4c3\/$File\/5051.pdf\">Baixe aqui a cartilha &#8220;Aspectos Legais do E-commerce&#8221; desenvolvida pelo Sebrae.<\/a><\/p>\n<p style=\"text-align: justify;\">&#8211;<\/p>\n<p style=\"text-align: justify;\"><em>Fonte: Sebrae Nacional<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apesar de ainda engatinhar, a legisla\u00e7\u00e3o brasileira j\u00e1 contempla o com\u00e9rcio eletr\u00f4nico. Conhecer e respeitar tais regras \u00e9 essencial para o sucesso do neg\u00f3cio. Com\u00e9rcio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[3574,3614],"class_list":["post-3226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-e-vendas","tag-e-commerce","tag-legislacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aspectos Legais do E-commerce - MarketUP<\/title>\n<meta name=\"description\" content=\"Vai come\u00e7ar a vender seus produtos online? Leia a Cartilha do Sebrae com todos os aspectos legais de um e-commerce no blog MarketUP!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aspectos Legais do E-commerce - MarketUP\" \/>\n<meta property=\"og:description\" content=\"Vai come\u00e7ar a vender seus produtos online? Leia a Cartilha do Sebrae com todos os aspectos legais de um e-commerce no blog MarketUP!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"MarketUP\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-19T17:50:51+00:00\" \/>\n<meta name=\"author\" content=\"MarketUP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MarketUP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/\",\"url\":\"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/\",\"name\":\"Aspectos Legais do E-commerce - MarketUP\",\"isPartOf\":{\"@id\":\"https:\/\/marketup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-06-19T17:50:51+00:00\",\"author\":{\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30\"},\"description\":\"Vai come\u00e7ar a vender seus produtos online? Leia a Cartilha do Sebrae com todos os aspectos legais de um e-commerce no blog MarketUP!\",\"breadcrumb\":{\"@id\":\"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/marketup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aspectos Legais do E-Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketup.com\/#website\",\"url\":\"https:\/\/marketup.com\/\",\"name\":\"MarketUP\",\"description\":\"MarketUP \u00e9 a plataforma de gest\u00e3o gr\u00e1tis para micro e pequenas empresas com emiss\u00e3o fiscal e mais. NFe, NFCe, PDV e Loja Virtual. 100% Online.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30\",\"name\":\"MarketUP\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g\",\"caption\":\"MarketUP\"},\"description\":\"Essas s\u00e3o as informa\u00e7\u00f5es do autor que postou esse conte\u00fado muito interessante.\",\"sameAs\":[\"https:\/\/comunidade.marketup.com\"],\"url\":\"https:\/\/marketup.com\/blog\/author\/marketup\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aspectos Legais do E-commerce - MarketUP","description":"Vai come\u00e7ar a vender seus produtos online? Leia a Cartilha do Sebrae com todos os aspectos legais de um e-commerce no blog MarketUP!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/","og_locale":"pt_BR","og_type":"article","og_title":"Aspectos Legais do E-commerce - MarketUP","og_description":"Vai come\u00e7ar a vender seus produtos online? Leia a Cartilha do Sebrae com todos os aspectos legais de um e-commerce no blog MarketUP!","og_url":"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/","og_site_name":"MarketUP","article_published_time":"2015-06-19T17:50:51+00:00","author":"MarketUP","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MarketUP","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/","url":"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/","name":"Aspectos Legais do E-commerce - MarketUP","isPartOf":{"@id":"https:\/\/marketup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/#primaryimage"},"thumbnailUrl":"","datePublished":"2015-06-19T17:50:51+00:00","author":{"@id":"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30"},"description":"Vai come\u00e7ar a vender seus produtos online? Leia a Cartilha do Sebrae com todos os aspectos legais de um e-commerce no blog MarketUP!","breadcrumb":{"@id":"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/marketup.com\/blog\/aspectos-legais-do-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/marketup.com\/"},{"@type":"ListItem","position":2,"name":"Aspectos Legais do E-Commerce"}]},{"@type":"WebSite","@id":"https:\/\/marketup.com\/#website","url":"https:\/\/marketup.com\/","name":"MarketUP","description":"MarketUP \u00e9 a plataforma de gest\u00e3o gr\u00e1tis para micro e pequenas empresas com emiss\u00e3o fiscal e mais. NFe, NFCe, PDV e Loja Virtual. 100% Online.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30","name":"MarketUP","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/marketup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g","caption":"MarketUP"},"description":"Essas s\u00e3o as informa\u00e7\u00f5es do autor que postou esse conte\u00fado muito interessante.","sameAs":["https:\/\/comunidade.marketup.com"],"url":"https:\/\/marketup.com\/blog\/author\/marketup\/"}]}},"_links":{"self":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/posts\/3226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/comments?post=3226"}],"version-history":[{"count":0,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/posts\/3226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/media?parent=3226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/categories?post=3226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/tags?post=3226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}