{"id":2105,"date":"2015-01-16T17:53:35","date_gmt":"2015-01-16T19:53:35","guid":{"rendered":"http:\/\/marketup.com\/?p=2105"},"modified":"2015-01-16T17:53:35","modified_gmt":"2015-01-16T19:53:35","slug":"aprenda-estabelecer-precos-competitivos-no-seu-negocio","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/","title":{"rendered":"Aprenda a estabelecer pre\u00e7os competitivos no seu neg\u00f3cio"},"content":{"rendered":"<p style=\"text-align: justify;\">Na hora de estabelecer o pre\u00e7o de seu produto, \u00e9 importante levar em conta fatores que v\u00e3o desde as variabilidades do seu mercado de atua\u00e7\u00e3o, at\u00e9 o pre\u00e7o m\u00e9dio que seus concorrentes cobram por produtos id\u00eanticos ou da mesma linha, afinal de contas, n\u00e3o basta simplesmente ter lucro com uma venda avulsa, mas, sobretudo, criar estrat\u00e9gias para que seus produtos n\u00e3o encalhem em seu estoque.<\/p>\n<p style=\"text-align: justify;\">\u00c9 natural que empreendedores tenham eventuais d\u00favidas na hora de precificar suas mercadorias. Se voc\u00ea \u00e9 um \u201cempreendedor de primeira viagem\u201d, certamente esta dificuldade deve estar ainda mais presente no dia-a-dia do seu neg\u00f3cio. Para ajud\u00e1-lo a sanar esta dificuldade, o Sebrae criou o curso \u201cForma\u00e7\u00e3o do Pre\u00e7o de Venda\u201d. Segundo sua pr\u00f3pria descri\u00e7\u00e3o, o curso se prop\u00f5e a \u201cqualificar alunos (as) para definir pre\u00e7os de venda competitivos para seus neg\u00f3cios por meio de procedimentos t\u00e9cnicos e do conhecimento do mercado em que atuam\u201d.<\/p>\n<p style=\"text-align: justify;\">Elementos que comp\u00f5e o pre\u00e7o e a venda, diferencia\u00e7\u00e3o de custos e despesas fixas de custos e despesas vari\u00e1veis, avalia\u00e7\u00e3o de mercado para determinar pre\u00e7os competitivos e fixa\u00e7\u00e3o de pre\u00e7o de produtos e servi\u00e7os s\u00e3o alguns dos t\u00f3picos que o aluno ter\u00e1 acesso caso se cadastre no curso do Servi\u00e7o Brasileiro de Apoio \u00e0s Micro e Pequenas Empresas. Totalmente online e gratuito, o m\u00f3dulo de Forma\u00e7\u00e3o do Pre\u00e7o de Venda faz parte do EAD Sebrae, programa desenvolvido com o intuito de oferecer solu\u00e7\u00f5es educacionais para empreendedores de todo o pa\u00eds.<\/p>\n<p style=\"text-align: justify;\">Para fazer sua matr\u00edcula e come\u00e7ar agora mesmo o curso de <em>Forma\u00e7\u00e3o do Pre\u00e7o de Venda<\/em>, acesse: <a href=\"https:\/\/www.ead.sebrae.com.br\/cursos\/formacao-do-preco-de-venda\">https:\/\/www.ead.sebrae.com.br\/cursos\/formacao-do-preco-de-venda<\/a><\/p>\n<p style=\"text-align: justify;\">&#8211;<\/p>\n<p style=\"text-align: justify;\"><em>Por: Reda\u00e7\u00e3o MarketUP<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na hora de estabelecer o pre\u00e7o de seu produto, \u00e9 importante levar em conta fatores que v\u00e3o desde as variabilidades do seu mercado de atua\u00e7\u00e3o, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,17],"tags":[3328,3306,3134],"class_list":["post-2105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financas-e-tributos","category-gestao-e-vendas","tag-curso-online-gratuito","tag-ead","tag-sebrae"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aprenda a estabelecer pre\u00e7os competitivos no seu neg\u00f3cio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aprenda a estabelecer pre\u00e7os competitivos no seu neg\u00f3cio\" \/>\n<meta property=\"og:description\" content=\"Na hora de estabelecer o pre\u00e7o de seu produto, \u00e9 importante levar em conta fatores que v\u00e3o desde as variabilidades do seu mercado de atua\u00e7\u00e3o, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"MarketUP\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-16T19:53:35+00:00\" \/>\n<meta name=\"author\" content=\"MarketUP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MarketUP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/\",\"url\":\"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/\",\"name\":\"Aprenda a estabelecer pre\u00e7os competitivos no seu neg\u00f3cio\",\"isPartOf\":{\"@id\":\"https:\/\/marketup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-01-16T19:53:35+00:00\",\"author\":{\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30\"},\"breadcrumb\":{\"@id\":\"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/marketup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aprenda a estabelecer pre\u00e7os competitivos no seu neg\u00f3cio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketup.com\/#website\",\"url\":\"https:\/\/marketup.com\/\",\"name\":\"MarketUP\",\"description\":\"MarketUP \u00e9 a plataforma de gest\u00e3o gr\u00e1tis para micro e pequenas empresas com emiss\u00e3o fiscal e mais. NFe, NFCe, PDV e Loja Virtual. 100% Online.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30\",\"name\":\"MarketUP\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g\",\"caption\":\"MarketUP\"},\"description\":\"Essas s\u00e3o as informa\u00e7\u00f5es do autor que postou esse conte\u00fado muito interessante.\",\"sameAs\":[\"https:\/\/comunidade.marketup.com\"],\"url\":\"https:\/\/marketup.com\/blog\/author\/marketup\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aprenda a estabelecer pre\u00e7os competitivos no seu neg\u00f3cio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/","og_locale":"pt_BR","og_type":"article","og_title":"Aprenda a estabelecer pre\u00e7os competitivos no seu neg\u00f3cio","og_description":"Na hora de estabelecer o pre\u00e7o de seu produto, \u00e9 importante levar em conta fatores que v\u00e3o desde as variabilidades do seu mercado de atua\u00e7\u00e3o, [&hellip;]","og_url":"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/","og_site_name":"MarketUP","article_published_time":"2015-01-16T19:53:35+00:00","author":"MarketUP","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MarketUP","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/","url":"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/","name":"Aprenda a estabelecer pre\u00e7os competitivos no seu neg\u00f3cio","isPartOf":{"@id":"https:\/\/marketup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/#primaryimage"},"image":{"@id":"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/#primaryimage"},"thumbnailUrl":"","datePublished":"2015-01-16T19:53:35+00:00","author":{"@id":"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30"},"breadcrumb":{"@id":"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/marketup.com\/blog\/aprenda-estabelecer-precos-competitivos-no-seu-negocio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/marketup.com\/"},{"@type":"ListItem","position":2,"name":"Aprenda a estabelecer pre\u00e7os competitivos no seu neg\u00f3cio"}]},{"@type":"WebSite","@id":"https:\/\/marketup.com\/#website","url":"https:\/\/marketup.com\/","name":"MarketUP","description":"MarketUP \u00e9 a plataforma de gest\u00e3o gr\u00e1tis para micro e pequenas empresas com emiss\u00e3o fiscal e mais. NFe, NFCe, PDV e Loja Virtual. 100% Online.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30","name":"MarketUP","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/marketup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb3e45032477eab50afe267bef54b62683d3289f339286e8f828841684f61e8f?s=96&d=mm&r=g","caption":"MarketUP"},"description":"Essas s\u00e3o as informa\u00e7\u00f5es do autor que postou esse conte\u00fado muito interessante.","sameAs":["https:\/\/comunidade.marketup.com"],"url":"https:\/\/marketup.com\/blog\/author\/marketup\/"}]}},"_links":{"self":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/posts\/2105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/comments?post=2105"}],"version-history":[{"count":0,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/posts\/2105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/media?parent=2105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/categories?post=2105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketup.com\/wp-json\/wp\/v2\/tags?post=2105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}