{"id":17487,"date":"2021-02-19T15:00:02","date_gmt":"2021-02-19T18:00:02","guid":{"rendered":"https:\/\/marketup.com\/?p=17487"},"modified":"2021-02-19T15:00:02","modified_gmt":"2021-02-19T18:00:02","slug":"4-tendencias-do-marketing-digital-para-pmes","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/4-tendencias-do-marketing-digital-para-pmes\/","title":{"rendered":"4 tend\u00eancias do marketing digital para PMEs"},"content":{"rendered":"

Possibilidade de novas abordagens e ferramentas que podem intensificar suas vendas em 2021<\/span><\/i><\/h2>\n

Construir um empreendimento de sucesso \u00e9 uma tarefa que exige dedica\u00e7\u00e3o e supera\u00e7\u00e3o de desafios, especialmente para pequenos empreendedores.<\/span><\/p>\n

Apesar de todas as dificuldades, atualmente esse tipo de neg\u00f3cio tamb\u00e9m pode se valer de solu\u00e7\u00f5es que, at\u00e9 pouco tempo, s\u00f3 faziam parte da rotina das grandes corpora\u00e7\u00f5es.\u00a0<\/span>Por isso, listamos abaixo quatro tend\u00eancias sobre marketing digital que PMEs<\/strong><\/a>\u00a0<\/strong>devem se atentar:<\/span><\/p>\n

Adapta\u00e7\u00e3o ao “novo normal”<\/strong><\/h3>\n

\u00c9 evidente que o contexto da pandemia mudou v\u00e1rios h\u00e1bitos de consumo. As vendas, geralmente focadas em per\u00edodos espec\u00edficos (como a Black Friday) ou para um p\u00fablico pr\u00e9-definido, agora se tornaram mais comuns dentro do cotidiano de um grupo maior de poss\u00edveis consumidores. Para isso, a abrang\u00eancia de uma estrat\u00e9gia de vendas deve ser maior, como nas redes sociais, mas com a\u00e7\u00f5es bem definidas para cada canal.<\/span><\/p>\n

Aumento no investimento em intelig\u00eancia artificial<\/strong><\/h3>\n

Chatbots<\/a><\/strong> e atendentes vieram para ficar. Esses recursos tornam a experi\u00eancia do usu\u00e1rio cada dia mais otimizada, e a tecnologia tem tornado esses aux\u00edlios mais efetivos.<\/span><\/p>\n

Relacionamento com o usu\u00e1rio\/consumidor<\/strong><\/h3>\n

Outra tend\u00eancia que n\u00e3o chega a ser totalmente nova, mas que a cada ano tem aumentado \u00e9 o marketing<\/strong><\/a> interativo. Adicionar elementos de contato direto em sites e redes sociais \u00e9 agregar valor \u00e0s visitas, al\u00e9m de poder ser uma fonte de reten\u00e7\u00e3o de dados.<\/span><\/p>\n

Abordagem de nichos espec\u00edficos<\/strong><\/h3>\n

A tend\u00eancia de especialistas \u00e9 tamb\u00e9m investir nos chamados “micro influenciadores”, com seguidores mais fi\u00e9is e segmentados \u2013 ao inv\u00e9s de pensar em atingir um p\u00fablico muito amplo. Um primeiro passo \u00e9 entender quem s\u00e3o esses micro influenciadores em sua \u00e1rea de atua\u00e7\u00e3o e como eles abordam este p\u00fablico que lhe interessa.<\/span><\/p>\n

Reda\u00e7\u00e3o MarketUP<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Possibilidade de novas abordagens e ferramentas que podem intensificar suas vendas em 2021 Construir um empreendimento de sucesso \u00e9 uma tarefa que exige dedica\u00e7\u00e3o e […]<\/p>\n","protected":false},"author":1,"featured_media":17488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[4378,3868],"class_list":["post-17487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-como-fazer-marketing-digital","tag-marketing-digital-para-empreendedores"],"yoast_head":"\n4 tend\u00eancias do marketing digital para PMEs<\/title>\n<meta name=\"description\" content=\"Possibilidade de novas abordagens e ferramentas que podem intensificar suas vendas em 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketup.com\/blog\/4-tendencias-do-marketing-digital-para-pmes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 tend\u00eancias do marketing digital para PMEs\" \/>\n<meta property=\"og:description\" content=\"Possibilidade de novas abordagens e ferramentas que podem intensificar suas vendas em 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketup.com\/blog\/4-tendencias-do-marketing-digital-para-pmes\/\" \/>\n<meta property=\"og:site_name\" content=\"MarketUP\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T18:00:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketup.com\/wp-content\/uploads\/2021\/02\/iStock-1191502949.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MarketUP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MarketUP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketup.com\/blog\/4-tendencias-do-marketing-digital-para-pmes\/\",\"url\":\"https:\/\/marketup.com\/blog\/4-tendencias-do-marketing-digital-para-pmes\/\",\"name\":\"4 tend\u00eancias do marketing digital para PMEs\",\"isPartOf\":{\"@id\":\"https:\/\/marketup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketup.com\/blog\/4-tendencias-do-marketing-digital-para-pmes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketup.com\/blog\/4-tendencias-do-marketing-digital-para-pmes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketup.com\/wp-content\/uploads\/2021\/02\/iStock-1191502949.jpg\",\"datePublished\":\"2021-02-19T18:00:02+00:00\",\"author\":{\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30\"},\"description\":\"Possibilidade de novas abordagens e ferramentas que podem intensificar suas vendas em 2021.\",\"breadcrumb\":{\"@id\":\"https:\/\/marketup.com\/blog\/4-tendencias-do-marketing-digital-para-pmes\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketup.com\/blog\/4-tendencias-do-marketing-digital-para-pmes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/marketup.com\/blog\/4-tendencias-do-marketing-digital-para-pmes\/#primaryimage\",\"url\":\"https:\/\/marketup.com\/wp-content\/uploads\/2021\/02\/iStock-1191502949.jpg\",\"contentUrl\":\"https:\/\/marketup.com\/wp-content\/uploads\/2021\/02\/iStock-1191502949.jpg\",\"width\":2121,\"height\":1414,\"caption\":\"SMM management, notification flat vector illustration. 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