{"id":17478,"date":"2021-02-12T09:00:46","date_gmt":"2021-02-12T12:00:46","guid":{"rendered":"https:\/\/marketup.com\/?p=17478"},"modified":"2021-02-12T09:00:46","modified_gmt":"2021-02-12T12:00:46","slug":"crescimento-do-ecommerce-faz-varejistas-temerem-camelodromo-digital","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/crescimento-do-ecommerce-faz-varejistas-temerem-camelodromo-digital\/","title":{"rendered":"Crescimento do ecommerce faz varejistas temerem \u2018camel\u00f3dromo digital\u2019"},"content":{"rendered":"<p>O IDV (Instituto para Desenvolvimento do Varejo), entidade que re\u00fane cerca de 70 grandes varejistas do pa\u00eds, est\u00e1 estudando uma maneira para combater a informalidade e a\u00a0sonega\u00e7\u00e3o de impostos\u00a0em tempos de aumento nas vendas online.<\/p>\n<p><strong>Nos meses de pico da restri\u00e7\u00e3o social, como abril e junho, mais de 5,7 milh\u00f5es de clientes fizeram a sua primeira aquisi\u00e7\u00e3o pela internet, segundo dados da Neotrust.<\/strong><\/p>\n<p>Levantamento da Mastercard Brasil mostra ainda que 46% dos brasileiros aumentaram o volume de compras online durante a pandemia e 7% realizaram uma compra digital pela primeira vez.<\/p>\n<p>Com a intensifica\u00e7\u00e3o do ecommerce, dizem representantes do varejo, a informalidade migrou para os meios digitais.<\/p>\n<p><strong>\u201cNo come\u00e7o eram camel\u00f4s em frente \u00e0s lojas. Agora, s\u00e3o grandes camel\u00f3dromos digitais que tiram proveito do nosso sistema tribut\u00e1rio arcaico\u201d, diz Fl\u00e1vio Rocha, da lojas Riachuelo e conselheiro do IDV.<\/strong><\/p>\n<p>Ele se refere aos sites <a href=\"https:\/\/marketup.com\/blog\/marketplaces-novo-canal-de-venda\/\" target=\"_blank\" rel=\"noopener\"><strong>marketplace<\/strong><\/a>, que abrigam vendedores individuais e empresas que n\u00e3o possu\u00edam lojas online \u2013e que, em muitos casos, atuam na informalidade.<\/p>\n<p>O presidente do instituto, Marcelo Silva, deixa claro, no entanto, que n\u00e3o existem processos pontuais contra empresas espec\u00edficas.<\/p>\n<p>\u201cEstamos fazendo um conjunto de a\u00e7\u00f5es contra informalidade\u201d, afirma.<\/p>\n<p>\u201cN\u00e3o sabemos em que estratosfera a sonega\u00e7\u00e3o est\u00e1, por isso estamos estudando de um modo geral, com as receitas Federal e estaduais, uma forma de combate \u00e0 pirataria\u201d, diz o presidente do IDV.<\/p>\n<p>\u201cEntendemos que muitas plataformas n\u00e3o emitem nota. Entregam para o consumidor com um documento de entrega, sem ser fiscal. E isso \u00e9 concorr\u00eancia desleal\u201d, defende.<\/p>\n<p>Rocha afirma que o\u00a0sistema tribut\u00e1rio brasileiro\u00a0foi feito para fiscalizar caminh\u00f5es que transitavam em rodovias, mas que a a evolu\u00e7\u00e3o trazida pelo <a href=\"https:\/\/marketup.com\/blog\/canais-digitais-sao-as-principais-ferramentas-de-vendas-para-empresas-de-pequeno-porte-em-meio-a-crise\/\" target=\"_blank\" rel=\"noopener\"><strong>com\u00e9rcio eletr\u00f4nico<\/strong><\/a>, onde as mercadorias s\u00e3o despachadas por correio ou transportadoras, exige uma nova abordagem do fisco.<\/p>\n<p><strong>\u201cN\u00e3o adianta rastrear a mercadoria, tem que rastrear o pagamento. Antes, era mais f\u00e1cil rastrear o caminh\u00e3o de trigo do que tr\u00eas moedas de outro. Hoje, a mercadoria ficou irrastre\u00e1vel, mas o pagamento \u00e9 totalmente rastre\u00e1vel.\u201d<\/strong><\/p>\n<p>O presidente do IDV diz que a sonega\u00e7\u00e3o aumenta a pobreza. \u201cSomos 212 milh\u00f5es e apenas 51 milh\u00f5es tem algum tipo de formalidade. Evitar a sonega\u00e7\u00e3o vai fazer com que tenha mais dinheiro para bolsa fam\u00edlia e aposentadoria\u201d, diz ele.<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/www1.folha.uol.com.br\/mercado\/2021\/02\/crescimento-do-ecommerce-faz-varejistas-temerem-camelodromo-digital.shtml\">Folha<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O IDV (Instituto para Desenvolvimento do Varejo), entidade que re\u00fane cerca de 70 grandes varejistas do pa\u00eds, est\u00e1 estudando uma maneira para combater a informalidade [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[4566,5124,3694,3950],"class_list":["post-17478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-comercio-eletronico","tag-ecommerce","tag-empreendedorismo-digital","tag-loja-de-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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