{"id":16841,"date":"2020-08-10T17:33:17","date_gmt":"2020-08-10T20:33:17","guid":{"rendered":"https:\/\/marketup.com\/?p=16841"},"modified":"2020-08-10T17:33:17","modified_gmt":"2020-08-10T20:33:17","slug":"o-que-e-dark-kitchen","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/o-que-e-dark-kitchen\/","title":{"rendered":"O que \u00e9 Dark kitchen?"},"content":{"rendered":"

Saiba mais sobre os restaurantes que s\u00f3 existem no universo dos apps de entregas<\/span><\/i><\/p>\n

 <\/p>\n

Um termo que tem sido difundido, principalmente ap\u00f3s a pandemia, \u00e9 <\/span>Dark Kitchen<\/span><\/i>. Mas, o que \u00e9 <\/span>Dark Kitchen<\/span><\/i>? E como tem se tornado mais um nicho no segmento de restaurantes? \u00c9 o que vamos responder nesta mat\u00e9ria.<\/span><\/p>\n

Atualmente temos vistos muitas transforma\u00e7\u00f5es impulsionadas pela tecnologia e pelos novos modelos de consumo. Assim como digitalizar a gest\u00e3o dos neg\u00f3cios com um <\/span>sistema ERP<\/span><\/a> e criar uma loja virtual, por exemplo, tem surgido como tend\u00eancia migrar as opera\u00e7\u00f5es de restaurantes para o universo online.<\/span><\/p>\n

Dark Kitchen, <\/span><\/i>que pode ser traduzido do ingl\u00eas<\/span>\u00a0para “cozinha fantasma”, nada mais \u00e9 do que um restaurante que n\u00e3o abre para o p\u00fablico. Esse estabelecimento acaba existindo apenas de forma virtual e chega at\u00e9 o cliente por meio dos aplicativos de entrega ou p\u00e1gina nas redes sociais.<\/span><\/p>\n

Este modelo de neg\u00f3cio ganhou for\u00e7a com o crescimento dos servi\u00e7os de entrega – o mercado de delivery no Brasil movimenta cerca de R$ 11 bilh\u00f5es por ano, segundo dados de 2019 da <\/span>Associa\u00e7\u00e3o Brasileira de Bares e Restaurantes (Abrasel)<\/span><\/a> – , e promete virar tend\u00eancia, principalmente por se mostrar um neg\u00f3cio lucrativo para aqueles que querem empreender no segmento de restaurantes.<\/span><\/p>\n

Com a <\/span>Dark Kitchen<\/span><\/i>, a vantagem \u00e9 que o investimento \u00e9 menor, uma vez que o custo com a opera\u00e7\u00e3o fica mais concentrado, por exemplo, no espa\u00e7o, ou seja, na cozinha, no cozinheiro para o preparo dos pratos; bem como nas taxas dos apps ou demais gastos com <\/span>delivery.<\/span><\/a><\/p>\n

Por isso, este tipo de estabelecimento tem feito bastante sucesso em diversos pa\u00edses, especialmente nos da Am\u00e9rica Latina como Argentina, Brasil, Chile, Col\u00f4mbia, M\u00e9xico e Peru.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

<\/h2>\n

Desafios neste tipo de neg\u00f3cio<\/b><\/h2>\n

Embora estar no universo online seja uma vantagem – muitos restaurantes constroem sua reputa\u00e7\u00e3o nas redes sociais, principalmente, no Instagram – e implique em redu\u00e7\u00e3o de custos, um dos grandes desafios para a <\/span>Dark Kitchen<\/span><\/i> \u00e9\u00a0 alcan\u00e7ar a qualidade do produto oferecido e vencer a barreira da confian\u00e7a do consumidor que, na maioria da vezes, sente a necessidade de saber “onde \u00e9 feita a comida”.<\/span><\/p>\n

E neste caso a experi\u00eancia e percep\u00e7\u00e3o do cliente s\u00e3o fundamentais. Por isso, ganham destaque as embalagens, principal ponto de contato entre o restaurante e o consumidor. Portanto, investir em embalagens seguras (com lacres, selos etc.), bem como mais atrativas, se torna uma boa op\u00e7\u00e3o.\u00a0<\/span><\/p>\n

Somado a isso, pensar no card\u00e1pio tamb\u00e9m \u00e9 muito importante. Diferente de um ponto f\u00edsico, no qual a comida \u00e9 feita e servida na hora, o online requer um estudo mais aprofundado para entender e oferecer um produto que chegar\u00e1 com qualidade e sabor, como o esperado e ilustrado no aplicativo ou redes sociais.<\/span><\/p>\n

E a\u00ed, agora j\u00e1 est\u00e1 por dentro do que \u00e9 Dark Kitchen<\/em>?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Saiba mais sobre os restaurantes que s\u00f3 existem no universo dos apps de entregas   Um termo que tem sido difundido, principalmente ap\u00f3s a pandemia, […]<\/p>\n","protected":false},"author":1,"featured_media":16842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17,3074],"tags":[4967,4067,3856,4069],"class_list":["post-16841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-e-vendas","category-tecnologia","tag-dark-kitchen","tag-delivery","tag-modelo-de-negocio","tag-restaurantes"],"yoast_head":"\nO que \u00e9 Dark kitchen? | MarketUP<\/title>\n<meta name=\"description\" content=\"Um termo que tem sido difundido, principalmente ap\u00f3s a pandemia, \u00e9 Dark Kitchen. Mas, o que \u00e9 Dark Kitchen? 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