{"id":15599,"date":"2019-11-01T10:43:19","date_gmt":"2019-11-01T13:43:19","guid":{"rendered":"https:\/\/marketup.com\/?p=15599"},"modified":"2019-11-01T10:43:19","modified_gmt":"2019-11-01T13:43:19","slug":"pressing360","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/pressing360\/","title":{"rendered":"Minha Hist\u00f3ria MarketUP #4: Marcelo Outeda, da Pressing360"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Todo empreendedor tem uma hist\u00f3ria. Sobre como surgiu o sonho de empreender, quais foram os primeiros passos, quais dificuldades enfrentou. Quando essa hist\u00f3ria envolve a MarketUP, o final \u00e9 sempre feliz. Por isso, na s\u00e9rie Minha Hist\u00f3ria MarketUP, separamos seis hist\u00f3rias de empreendedores que encontraram em nossa ferramenta de gest\u00e3o a aliada que precisavam para transformar um sonho em realidade. Neste texto, contaremos a hist\u00f3ria do Marcelo, da Pressing 360.<\/span><\/i><\/p>\n<p><iframe title=\"COMO COME\u00c7AR A EMPREENDER?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CuHEiaWI8Sw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Prestes a se casar e com um or\u00e7amento limitado, o empreendedor Marcelo Outeda fez um movimento ousado. Sua ag\u00eancia de Marketing e Branding, a DUO, adquiriu uma gr\u00e1fica que estava prestes a fechar as portas depois de mais de 20 anos de exist\u00eancia. O investimento deu certo, e assim nasceu a <\/span><a href=\"https:\/\/www.pressing360.com.br\/\"><span style=\"font-weight: 400;\">Pressing 360<\/span><\/a><span style=\"font-weight: 400;\">, uma ag\u00eancia que une o digital e o impresso, e que hoje atende clientes como Outback e IBM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas a nova fase do neg\u00f3cio trazia tamb\u00e9m novos desafios. Afinal, como come\u00e7ar a se organizar agora que a ag\u00eancia n\u00e3o trabalhava apenas online? Era necess\u00e1rio ter controle sobre tudo que <\/span><a href=\"https:\/\/marketup.com\/recursos\/estoque\"><span style=\"font-weight: 400;\">entrava e sa\u00eda<\/span><\/a><span style=\"font-weight: 400;\"> da empresa, assim como os valores &#8211; afinal, o casamento estava cada vez mais pr\u00f3ximo. Por sorte, a solu\u00e7\u00e3o veio \u201cde brinde\u201d com o primeiro estagi\u00e1rio da nova empresa: uma ferramenta chamada <\/span><a href=\"https:\/\/marketup.com\/\"><span style=\"font-weight: 400;\">MarketUP<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFoi amor \u00e0 primeira vista\u201d, afirma Marcelo. \u201cNa primeira semana (de uso), a gente conseguiu fazer o controle de contas, do que entrou em cart\u00e3o, do que entrou em dinheiro, quanto custou uma folha sulfite que saiu errada, ou uma simples x\u00e9rox\u201d, conclui. Em pouco tempo, o sistema de gest\u00e3o completo e gratuito da MarketUP j\u00e1 era usado para ajudar a administrar os principais processos internos da Pressing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segundo Rachel Mosqueira, coordenadora comercial da Pressing 360, o fato do sistema de gest\u00e3o ser gratuito contribuiu para a escolha. Mas, ao perceber que, apesar de gratuito, o sistema oferecia tudo que um sistema pago oferecia, e muito mais, n\u00e3o houve d\u00favida sobre qual escolher. \u201c(Com o sistema MarketUP) a gente consegue realmente ter controle da nossa empresa como um todo\u201d, afirma Rachel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acordo com Rachel, o recurso do sistema de gest\u00e3o mais usado na ag\u00eancia \u00e9 o <\/span><a href=\"https:\/\/marketup.com\/recursos\/pdv\"><span style=\"font-weight: 400;\">PDV<\/span><\/a><span style=\"font-weight: 400;\">. \u201cQuando um cliente vem aqui no balc\u00e3o e faz um pedido, n\u00f3s vamos cadastrando o que ele est\u00e1 pedindo. Por exemplo, se ele quiser um cart\u00e3o de visitas, a gente cadastra o modelo e finaliza a compra\u201d, conclui. Mas, para Marcelo, esta n\u00e3o \u00e9 a \u00fanica contribui\u00e7\u00e3o da MarketUP para o sucesso da Pressing 360.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c(Com outra empresa) a gente teria que gastar de 20 a 25 mil reais por ano para o desenvolvimento (do sistema), sem levar em considera\u00e7\u00e3o m\u00e3o-de-obra e ajuda\u201d, afirma Marcelo. Mas, segundo o empres\u00e1rio, um dos principais fatores que separam o sistema da MarketUP de outras ferramentas \u00e9 o <\/span><a href=\"https:\/\/marketup.com\/suporte\"><span style=\"font-weight: 400;\">suporte<\/span><\/a><span style=\"font-weight: 400;\"> prestado. \u201cO contato da empresa (MarketUP) com seus clientes \u00e9 um dos principais diferenciais\u201d, finaliza.<\/span><\/p>\n<p><strong>Por: Luis Carvalho<\/strong><\/p>\n<p><!-- BLOCO DE CTA --><\/p>\n<div class=\"call-to-action-cadastro\">\n<div class=\"open_menu\">\n<p>Junte-se a mais de 100.000 empresas.Comece agora a utilizar o sistema ERP MarketUP 100% gratuito.<\/p>\n<div class=\"qodef-call-to-action-column2 qodef-call-to-action-cel\"><a class=\"qodef-btn qodef-btn-medium qodef-btn-outline qodef-btn-custom-border-hover qodef-btn-custom-hover-color qodef-btn-icon\" href=\"#\" target=\"_self\" data-hover-color=\"#ffffff\" data-hover-border-color=\"rgba(255,255,255,0.5)\" rel=\"noopener\"><br \/>\n<span class=\"qodef-btn-text\">Crie sua conta<\/span><br \/>\n<span class=\"qodef-btn-text-icon\"><br \/>\n<i class=\"qodef-icon-simple-line-icon icon-arrow-right-circle \"><\/i><br \/>\n<\/span><br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<p><!-- FIM BLOCO DE CTA --><\/p>\n<p><!-- BLOCO DE THUMBNAILS --><\/p>\n<div class=\"thumbnails-group\">\n<p><a class=\"thumbnail\" title=\"Minha Hist\u00f3ria MarketUP #1: S\u00e1vio Leal, da Cervejaria Boa Vista\" href=\"https:\/\/marketup.com\/blog\/cervejaria-boa-vista\/\"><br \/>\nMinha Hist\u00f3ria MarketUP #1: S\u00e1vio Leal, da Cervejaria Boa Vista<br \/>\n<img decoding=\"async\" src=\"https:\/\/marketup.com\/wp-content\/uploads\/2019\/10\/cerveja-min.jpg\" alt=\"Minha Hist\u00f3ria MarketUP #1: S\u00e1vio Leal, da Cervejaria Boa Vista\" \/><br \/>\n<\/a><\/p>\n<p><a class=\"thumbnail\" title=\"Minha Hist\u00f3ria MarketUP #2: Eduardo Coelho, da Petit Piaf P\u00e2tisserie\" href=\"https:\/\/marketup.com\/blog\/petit-piaf-patisserie\/\"><br \/>\nMinha Hist\u00f3ria MarketUP #2: Eduardo Coelho, da Petit Piaf P\u00e2tisserie<br \/>\n<img decoding=\"async\" src=\"https:\/\/marketup.com\/wp-content\/uploads\/2019\/10\/petit-min.jpg\" alt=\"Minha Hist\u00f3ria MarketUP #2: Eduardo Coelho, da Petit Piaf P\u00e2tisserie\" \/><br \/>\n<\/a><\/p>\n<p><a class=\"thumbnail\" title=\"Minha Hist\u00f3ria MarketUP #3: Rafael Carmigo, do Mercadinho Veggie\" href=\"https:\/\/marketup.com\/blog\/mercadinho-veggie\/\"><br \/>\nMinha Hist\u00f3ria MarketUP #3: Rafael Carmigo, do Mercadinho Veggie<br \/>\n<img decoding=\"async\" src=\"https:\/\/marketup.com\/wp-content\/uploads\/2019\/10\/mercadinho-min.jpg\" alt=\"Minha Hist\u00f3ria MarketUP #3: Rafael Carmigo, do Mercadinho Veggie\" \/><br \/>\n<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Todo empreendedor tem uma hist\u00f3ria. Sobre como surgiu o sonho de empreender, quais foram os primeiros passos, quais dificuldades enfrentou. Quando essa hist\u00f3ria envolve a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15,16],"tags":[3640,4136,3650,3084,4790],"class_list":["post-15599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empreendedorismo","category-especiais","tag-empreendedores","tag-grafica","tag-historia-de-sucesso","tag-luis-carvalho","tag-minha-historia-marketup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Minha Hist\u00f3ria MarketUP #4: Marcelo Outeda, da Pressing360<\/title>\n<meta name=\"description\" content=\"No dia a dia de sua gr\u00e1fica, Marcelo precisa ter controle absoluto sobre todos os processos do trabalho. Conffira como a MarketUP ajudou o empreendedor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketup.com\/blog\/pressing360\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minha Hist\u00f3ria MarketUP #4: Marcelo Outeda, da Pressing360\" \/>\n<meta property=\"og:description\" content=\"No dia a dia de sua gr\u00e1fica, Marcelo precisa ter controle absoluto sobre todos os processos do trabalho. 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