{"id":1274,"date":"2014-09-30T15:46:56","date_gmt":"2014-09-30T18:46:56","guid":{"rendered":"http:\/\/blog.marketup.com\/?p=1274"},"modified":"2014-09-30T15:46:56","modified_gmt":"2014-09-30T18:46:56","slug":"inovacao-e-alternativa-para-enfrentar-a-concorrencia-global","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/","title":{"rendered":"Inova\u00e7\u00e3o \u00e9 alternativa para enfrentar a concorr\u00eancia global"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/blogmarketup.files.wordpress.com\/2014\/09\/dv817017.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-1275\" src=\"http:\/\/blogmarketup.files.wordpress.com\/2014\/09\/dv817017.jpg?w=300\" alt=\"Fonte: Thinkstock\" width=\"400\" height=\"267\"><\/a>Apesar de obst\u00e1culos como a acentuada carga tribut\u00e1ria, a elevada taxa de juros, a burocracia excessiva e a falta de conhecimento em gest\u00e3o, pequenos neg\u00f3cios e microempreendedores individuais brasileiros v\u00eam enfrentando esses desafios para inovar e ganhar competitividade no mercado global. A concorr\u00eancia dos importados, por exemplo, amea\u00e7a a competitividade das empresas brasileiras, mas est\u00e1 sendo enfrentada com a\u00e7\u00f5es e produtos inovadores, cujos reflexos ser\u00e3o percebidos com mais evid\u00eancia nos pr\u00f3ximos anos.<\/p>\n<p style=\"text-align: justify;\">Segundo o diretor do Sebrae, Carlos Alberto dos Santos, o processo de diferencia\u00e7\u00e3o no sentido da inova\u00e7\u00e3o n\u00e3o se d\u00e1 em n\u00edvel local, mas em mercados bastante competitivos. \u201cS\u00e3o micro e pequenas empresas de classe mundial\u201d, destaca Carlos Alberto, ao apontar essa condi\u00e7\u00e3o para que os pequenos neg\u00f3cios brasileiros alcancem competitividade em n\u00edvel global. \u201cA economia \u00e9 cada vez mais aberta e coloca as empresas em situa\u00e7\u00e3o de crescente competitividade\u201d, explicou.<\/p>\n<p style=\"text-align: justify;\">Nesse processo, elos de cadeias produtivas de pequenas ind\u00fastrias est\u00e3o sendo substitu\u00eddos por produtos importados. \u201cObserva-se a destrui\u00e7\u00e3o de elos da cadeia que dificilmente se recomp\u00f5em com a rapidez necess\u00e1ria para reverter \u00e0 concorr\u00eancia internacional no mercado nacional\u201d, comenta Carlos Alberto. Ele aponta os avan\u00e7os no ambiente legal de neg\u00f3cios nos \u00faltimos anos, como um fator de mudan\u00e7a para reverter esse processo em que a empresa local est\u00e1 em desvantagem na concorr\u00eancia global.<\/p>\n<p style=\"text-align: justify;\">&#8220;Para avan\u00e7ar \u00e9 preciso desmitificar o conceito de inova\u00e7\u00e3o, que, na percep\u00e7\u00e3o dos empres\u00e1rios, ainda \u00e9 algo desconhecido, complicado, dif\u00edcil e caro, o que desestimula uma decis\u00e3o favor\u00e1vel \u00e0 diferencia\u00e7\u00e3o&#8221;, afirmou o diretor. Outra alternativa de acesso \u00e0 inova\u00e7\u00e3o, indicada pelo diretor do Sebrae, \u00e9 identificar possibilidades para ganhar competitividade, al\u00e9m de implementar solu\u00e7\u00f5es vi\u00e1veis e compat\u00edveis com as necessidades do segmento empresarial de pequeno porte.<\/p>\n<p style=\"text-align: justify;\">&#8211;<\/p>\n<p style=\"text-align: justify;\"><em>Fonte: Ag\u00eancia Sebrae<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apesar de obst\u00e1culos como a acentuada carga tribut\u00e1ria, a elevada taxa de juros, a burocracia excessiva e a falta de conhecimento em gest\u00e3o, pequenos neg\u00f3cios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3074],"tags":[3455,3156,3130,3077,3027,3134,3033],"class_list":["post-1274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-carlos-alberto-dos-santos","tag-competitividade","tag-inovacao","tag-pequenos-negocios","tag-pme","tag-sebrae","tag-tecnologia-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inova\u00e7\u00e3o \u00e9 alternativa para enfrentar a concorr\u00eancia global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inova\u00e7\u00e3o \u00e9 alternativa para enfrentar a concorr\u00eancia global\" \/>\n<meta property=\"og:description\" content=\"Apesar de obst\u00e1culos como a acentuada carga tribut\u00e1ria, a elevada taxa de juros, a burocracia excessiva e a falta de conhecimento em gest\u00e3o, pequenos neg\u00f3cios [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/\" \/>\n<meta property=\"og:site_name\" content=\"MarketUP\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-30T18:46:56+00:00\" \/>\n<meta name=\"author\" content=\"MarketUP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MarketUP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/\",\"url\":\"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/\",\"name\":\"Inova\u00e7\u00e3o \u00e9 alternativa para enfrentar a concorr\u00eancia global\",\"isPartOf\":{\"@id\":\"https:\/\/marketup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2014-09-30T18:46:56+00:00\",\"author\":{\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30\"},\"breadcrumb\":{\"@id\":\"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketup.com\/blog\/inovacao-e-alternativa-para-enfrentar-a-concorrencia-global\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/marketup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inova\u00e7\u00e3o \u00e9 alternativa para enfrentar a concorr\u00eancia global\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketup.com\/#website\",\"url\":\"https:\/\/marketup.com\/\",\"name\":\"MarketUP\",\"description\":\"MarketUP \u00e9 a plataforma de gest\u00e3o gr\u00e1tis para micro e pequenas empresas com emiss\u00e3o fiscal e mais. 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