{"id":12111,"date":"2018-06-08T08:45:55","date_gmt":"2018-06-08T11:45:55","guid":{"rendered":"http:\/\/marketup.com\/?p=9496"},"modified":"2018-06-08T08:45:55","modified_gmt":"2018-06-08T11:45:55","slug":"marketplace-conference-2018","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/","title":{"rendered":"Acontece a E-Commerce Brasil Marketplace Conference 2018"},"content":{"rendered":"

O E-Commerce Brasil MARKETPLACE CONFERENCE 2018 reuniu 3000 congressistas para 2 dias de conte\u00fado de alto n\u00edvel t\u00e9cnico focados em marketplace<\/h2>\n

A E-Commerce\u00a0Brasil MARKETPLACE CONFERENCE 2018 tem\u00a0novo formato, o evento teve 8 \u00e1reas de conte\u00fado com trilhas t\u00e9cnicas, al\u00e9m de sal\u00e3o de neg\u00f3cios com mais de 60 expositores e espa\u00e7os de networking.<\/p>\n

\"erer\"<\/p>\n

Porta -vozes de grandes marcas estavam presentes<\/h3>\n

O eBay estava presente com Andrea Stairs\u00a0GM, Canada & Latin America. A Amazon estava presente tamb\u00e9m com Rafael Pereira\u00a0Head of Seller Services – Marketplace – Books da Amazon. Nader Fares Diretor Comercial das Lojas Marabraz e\u00a0Brijesh Agrawal, Co-founder & Director da\u00a0IndiaMART.<\/p>\n

Segundo\u00a0Agrawal<\/p>\n

So\u00a0Marketplace Conference 2018<\/a>, em seu pa\u00eds, as vendas online entre empresas superou, e muito, as feitas diretamente ao cliente final.<\/p>\n

Para se ter uma ideia, o Indiamart, sozinho, \u00e9 respons\u00e1vel por 0,4% do PIB do pa\u00eds<\/a>. A plataforma conta com cerca de cinco milh\u00f5es de empresas, que vendem para 55 milh\u00f5es de clientes. O setor deve atingir a impressionante cifra de US$ 700 bilh\u00f5es em 2020, contra US$ 200 bilh\u00f5es do B2C em 2026.<\/p>\n

\u201cExiste um mito de que o B2C \u00e9 maior que o B2B. Mas voc\u00eas podem notar que [na \u00cdndia] o B2B \u00e9 bem maior que o B2C. Quando falamos de e-commerce, \u00e9 importante reconhecer que ambos oferecem grandes oportunidades\u201d, defendeu o empres\u00e1rio.<\/p>\n

Entre uma das suas curiosidades, est\u00e1 o fato de o Indiamart dar \u00e0s empresas liberdade para negociarem fora da plataforma, informando, inclusive, o contato do fornecedor. A presen\u00e7a no cat\u00e1logo que \u00e9 cobrada. \u201cN\u00f3s n\u00e3o fazemos a log\u00edstica de pagamento\u201d, explicou.<\/p>\n

O Indiamart n\u00e3o gasta \u201cum centavo sequer\u201d para conseguir o tr\u00e1fego nem fazemos qualquer tipo de propaganda, disse Agrawal.<\/p>\n

Como os marketplaces v\u00e3o cobrar pela greve dos caminhoneiros<\/h3>\n

Representantes de quatro dos maiores marketplaces do Brasil \u2013 Amazon, Walmart.com, Via Varejo e Netshoes -, explicaram, nesta quarta-feira (6), como v\u00e3o lidar com cancelamentos e atrasos decorrentes da paralisa\u00e7\u00e3o.<\/p>\n

Eles conversaram com o p\u00fablico durante o Marketplace Conference 2018<\/a>.<\/p>\n

Walmart.com<\/strong><\/h3>\n

\u201cPedimos para todos os sellers entrarem em contato com os clientes [a fim de avisar eventuais atrasos]. Mas o bom foi que n\u00e3o tivemos um \u00edndice muito alto de cancelamentos. Como n\u00e3o cobramos taxa integral, tamb\u00e9m n\u00e3o tivemos um impacto grande\u201d, afirmou Renata Khaled, gerente de Marketplace do Walmart.com.<\/p>\n

Via Varejo<\/strong><\/h3>\n

Detentora das marcas Ponto Frio e Casas Bahia, a Via Varejo vai seguir o protocolo normal, segundo Paulo Madureira, diretor de Markeplace, Solu\u00e7\u00f5es e Servi\u00e7os da plataforma.<\/p>\n

Para ele, o ponto central \u00e9 que o efeito da greve n\u00e3o foi t\u00e3o grave quanto poderia ter sido.<\/p>\n

\u201cA regra que a gente utiliza \u00e9: cobramos a taxa quando o cancelamento \u00e9 arbitr\u00e1rio e da parte do lojista. Por exemplo, se toda a cadeia transacional estava dispon\u00edvel, mas o lojista n\u00e3o tinha o produto, a\u00ed a gente cobra a comiss\u00e3o normal. Nesse caso [greve dos caminhoneiros], n\u00e3o\u201d, afirmou.<\/p>\n

Netshoes<\/strong><\/h3>\n

De acordo com Mauro Lopez, head de Marketplace do Grupo Netshoes, logo no in\u00edcio da paralisa\u00e7\u00e3o, a empresa fez ajustes na tabela de fretes e readequeou os prazos de entrega, tanto na opera\u00e7\u00e3o pr\u00f3pria quanto para o marketplace.<\/p>\n

Sobre eventuais taxas sobre os vendedores, Lopez tranquilizou os lojistas. \u201cOs contratos que a gente desenvolve s\u00e3o pautados n\u00e3o para a Netshoes ganhar dinheiro, mas baseados na experi\u00eancia do consumidor\u201d, explicou. \u201cA Netshoes est\u00e1 aberta a pegar a lacuna de 24 a 31 de outubro e isentar o cancelamento devido a atrasos\u201d, cravou.<\/p>\n

Amazon<\/strong><\/h3>\n

\u201cA primeira coisa que fizemos foi avisar os clientes sobre poss\u00edveis atrasos\u201d, disse Rafael Ferreira, head de Servi\u00e7os para Sellers de livros da Amazon.<\/p>\n

Ele tamb\u00e9m teve poucos problemas com a greve, embora, assim como outras plataformas, a dor de cabe\u00e7a tenha sido menor do que o previsto.<\/p>\n

\u201cA gente sabe que cancelamentos acontecem. Para os casos em que os varejistas n\u00e3o conseguiram sequer enviar o pacote, n\u00e3o h\u00e1 taxa de cancelamento\u201d, contou. \u201cMas, se o cliente cancelou o pedido depois de enviar o produto, a gente cobra uma taxa de 20% sobre a comiss\u00e3o, \u00e9 algo sist\u00eamico\u201d, explicou. Ele disse, por\u00e9m, que os \u00edndices de cancelamento foram parecidos com a m\u00e9dia.<\/p>\n

Fonte: E-commerce\u00a0Brasil<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O E-Commerce Brasil MARKETPLACE CONFERENCE 2018 reuniu 3000 congressistas para 2 dias de conte\u00fado de alto n\u00edvel t\u00e9cnico focados em marketplace A E-Commerce\u00a0Brasil MARKETPLACE CONFERENCE […]<\/p>\n","protected":false},"author":1,"featured_media":17800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[4161,4162,4163,3078,3574,4164,4165,4166],"class_list":["post-12111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-amazon","tag-b2b","tag-b2w","tag-blog-marketup","tag-e-commerce","tag-marketplace-conference-2018","tag-netshoes","tag-walmart"],"yoast_head":"\nAcontece a E- Commerce Brasil Marketplace Conference 2018 | MarketUP<\/title>\n<meta name=\"description\" content=\"O E-Commerce Brasil MARKETPLACE CONFERENCE 2018 reuniu 3000 congressistas para 2 dias de conte\u00fado de alto n\u00edvel t\u00e9cnico focados em marketplace\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acontece a E- Commerce Brasil Marketplace Conference 2018 | MarketUP\" \/>\n<meta property=\"og:description\" content=\"O E-Commerce Brasil MARKETPLACE CONFERENCE 2018 reuniu 3000 congressistas para 2 dias de conte\u00fado de alto n\u00edvel t\u00e9cnico focados em marketplace\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"MarketUP\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-08T11:45:55+00:00\" \/>\n<meta name=\"author\" content=\"MarketUP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MarketUP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/\",\"url\":\"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/\",\"name\":\"Acontece a E- Commerce Brasil Marketplace Conference 2018 | MarketUP\",\"isPartOf\":{\"@id\":\"https:\/\/marketup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-06-08T11:45:55+00:00\",\"author\":{\"@id\":\"https:\/\/marketup.com\/#\/schema\/person\/cab0f614e9706e09200e5df605bb8e30\"},\"description\":\"O E-Commerce Brasil MARKETPLACE CONFERENCE 2018 reuniu 3000 congressistas para 2 dias de conte\u00fado de alto n\u00edvel t\u00e9cnico focados em marketplace\",\"breadcrumb\":{\"@id\":\"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketup.com\/blog\/marketplace-conference-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/marketup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Acontece a E-Commerce Brasil Marketplace Conference 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketup.com\/#website\",\"url\":\"https:\/\/marketup.com\/\",\"name\":\"MarketUP\",\"description\":\"MarketUP \u00e9 a plataforma de gest\u00e3o gr\u00e1tis para micro e pequenas empresas com emiss\u00e3o fiscal e mais. 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