{"id":10812,"date":"2018-11-05T17:28:08","date_gmt":"2018-11-05T19:28:08","guid":{"rendered":"https:\/\/marketup.com\/?p=10812"},"modified":"2018-11-05T17:28:08","modified_gmt":"2018-11-05T19:28:08","slug":"crm-ou-erp","status":"publish","type":"post","link":"https:\/\/marketup.com\/blog\/crm-ou-erp\/","title":{"rendered":"CRM ou ERP? Qual a diferen\u00e7a e qual deles voc\u00ea precisa?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">N\u00e3o se informar sobre quais solu\u00e7\u00f5es voc\u00ea pretende adotar em sua empresa \u00e9 um erro que muitos ainda cometem.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">CRM e ERP s\u00e3o sistemas que ajudam no dia a dia de sua empresa. Por\u00e9m, voc\u00ea deve saber quais s\u00e3o as necessidades do seu neg\u00f3cio, para saber qual sistema \u00e9 mais indicado.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>ERP<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">ERP significa, em ingl\u00eas,\u00a0<\/span><i><span style=\"font-weight: 400;\">Enterprise Resource Planning<\/span><\/i><span style=\"font-weight: 400;\">, isto \u00e9, Planejamento dos Recursos da Empresa.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Com sistema ERP voc\u00ea reduz custos, unifica os processos operacionais e torna a gest\u00e3o empresarial do seu neg\u00f3cio mais eficiente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O Enterprise Resource Planning (ERP) \u00e9 o software de gest\u00e3o que \u00e9 usado para garantir o controle financeiro, fiscal e cont\u00e1bil da organiza\u00e7\u00e3o.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A MarketUP oferece a voc\u00ea pequeno empreendedor um ERP totalmente gratuito com diversos recursos que torna seu neg\u00f3cio mais competitivo no mercado.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Benef\u00edcios do sistema ERP.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduz custos com TI, m\u00e3o de obra, desperd\u00edcios, erros e retrabalhos;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduz prazos de entrega, pois aumenta a produtividade;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Facilita a gest\u00e3o do estoque e a compra e venda de mercadorias <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Melhora o\u00a0 controle da gest\u00e3o da sua empresa<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gerencia a sa\u00fade financeira do seu neg\u00f3cio<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A MarketUP oferece a voc\u00ea pequeno empreendedor um <a href=\"http:\/\/www.marketup.com\">ERP<\/a> totalmente gratuito com diversos recursos que torna seu neg\u00f3cio mais competitivo no mercado.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>CRM<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">CRM significa\u00a0<\/span><i><span style=\"font-weight: 400;\">Customer Relationship Management<\/span><\/i><span style=\"font-weight: 400;\">, isto \u00e9, Gest\u00e3o do Relacionamento com o Cliente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O objetivo do CRM \u00e9 o relacionamento e acompanhamento das negocia\u00e7\u00f5es com o cliente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Com esse sistema, a empresa consegue manter um relacionamento de longo prazo com os clientes, conhec\u00ea-los profundamente e fideliz\u00e1-los, ao descobrir as prefer\u00eancias de cada um deles para oferecer exatamente o que precisam, na hora certa e nas condi\u00e7\u00f5es mais adequadas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Benef\u00edcios do sistema CRM<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Funcionalidades tanto para gerenciar os neg\u00f3cios e a for\u00e7a de vendas como conhecer melhor os clientes;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hist\u00f3rico de todas as intera\u00e7\u00f5es com os clientes;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumentar as vendas, pois permite passar mais tempo vendendo e menos tempo organizando informa\u00e7\u00f5es.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lembretes de atividades de follow-up, por exemplo, visitas, telefonemas, envio de e-mails, entrega de mercadorias;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Qual sistema eu devo implementar em minha empresa?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea est\u00e1 pensando em gerenciar melhor sua empresa, o sistema ERP \u00e9 uma boa op\u00e7\u00e3o. Com o ERP voc\u00ea organiza as informa\u00e7\u00f5es do seu neg\u00f3cio, controla <\/span><span style=\"font-weight: 400;\">a <\/span><span style=\"font-weight: 400;\">sa\u00fade financeira <\/span><span style=\"font-weight: 400;\">e o <\/span><span style=\"font-weight: 400;\">desempenho do estabelecimento. Al\u00e9m de ter em uma \u00fanica plataforma todas as informa\u00e7\u00f5es integradas. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O ERP \u00e9 utilizado com foco totalmente interno. Com ele, o principal objetivo \u00e9 a gest\u00e3o de todas as informa\u00e7\u00f5es internas que regem o seu neg\u00f3cio de forma automatizada<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">J\u00e1 com o CRM, se voc\u00ea trabalha principalmente com vendas, seja de produtos ou servi\u00e7os, ele \u00e9 uma boa proposta caso voc\u00ea <\/span><span style=\"font-weight: 400;\">queira fechar <\/span><span style=\"font-weight: 400;\">novos contratos, ir atr\u00e1s de clientes, apresentar propostas e fazer acompanhamentos de vendas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No caso do CRM, o foco \u00e9 voltado somente para os setores comerciais. O pessoal do marketing e das vendas s\u00e3o os dois que mais utilizam essa ferramenta para gerir um plano de a\u00e7\u00e3o que possa bater as suas metas de faturamento durante o m\u00eas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Por: Tain\u00e1 Almeida<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>VEJA MAIS:<\/strong><\/p>\n<p>&gt;<span style=\"color: #008000;\"><a style=\"color: #008000;\" title=\"Empreender x empreendedor\" href=\"https:\/\/marketup.com\/empreender-x-empreendedor\/\">Empreender x empreendedor<\/a><\/span><\/p>\n<p>&gt;\u00a0<span style=\"color: #008000;\"><a style=\"color: #008000;\" title=\"Como gerenciar bem o seu estoque?\" href=\"https:\/\/marketup.com\/como-gerenciar-bem-o-seu-estoque\/\">Como gerenciar bem o seu estoque?<\/a><\/span><\/p>\n<p>&gt;\u00a0<span style=\"color: #008000;\"><a style=\"color: #008000;\" title=\"Por que a MarketUP e n\u00e3o os concorrentes?\" href=\"https:\/\/marketup.com\/por-que-a-marketup-e-nao-os-concorrentes\/\">Por que a MarketUP e n\u00e3o os concorrentes?<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e3o se informar sobre quais solu\u00e7\u00f5es voc\u00ea pretende adotar em sua empresa \u00e9 um erro que muitos ainda cometem. &nbsp; CRM e ERP s\u00e3o sistemas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[3078,3970,3097,3750,3005,4565,3107],"class_list":["post-10812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-e-vendas","tag-blog-marketup","tag-crm","tag-empreendedorismo","tag-empreender","tag-erp","tag-sistemas","tag-taina-almeida"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRM ou ERP? 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